Introduction to Merchandising:
Definition of merchandising
How good merchandising works
The effectiveness & benefits and demands of good merchandising
Customers Elements :
Customer behavioural patterns while shopping
Traffic flow
Blocking, grouping and facings
How best to present products
Theory of Merchandising:
How our senses respond
5 Rs of Retailing
Merchandising in action
Space Planning
Sightline & Focal Points
Traffic Flow
Vertical Merchandising
Feature Displays
Importance of Pricing
Setting Standards
Merchandising - essential for business performance
The Customer:
Who is your customer?
Consumer demands & needs
Understanding Trends
Range/Identification of Product Categories :
Demand, Impulse, Seasonal, Specialist & Exclusive, Impulse and convenience lines
Window and special display areas:
Feature displays
House keeping:
Responsibility for setting and maintenance of standards
Cleaning/maintenance routines & waste management
Areas needing most care
Minimising/dealing with damaged & obsolete stock
Strategic Planning for Merchandising:
Introduction to Category Management:
Prepare
Identify Priorities
Plan Strategy
Implementation
Maintenance
Monitoring to Improve & Enhance
Practical task:
This is set out approximately one week before the course delivery and is agreed between the site manager and the trainer.
Feedback
Course wrap up and feedback
Administration |