Get to Page 1 on Google
Cork. 18th November 2013.
ISME Members: 215
Non Members: 295
To have work experience.
Being found in search engine sis extremely important for all businesses, statistics show that is is the most cost effective way to generate traffic to your website. The course will outline white hat methods to getting a good search engine ranking using on-site, of-site and social signals (social media endorsements and sharing).
Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop.
At the end of the day you will be able to:
Optimise your website using on page methods, off page methods and social media
Understand the difference between white hat and black hat methods
Complete your target keyword research
Optimise each page of your website and know the key areas on the page that require optimisation e.g. h1 headings, image alt text, anchor text, page names, urls etc.
Provide quality content to their target market that people want to share, endorse and link to, therefore improving their online footprint and in turn their website ranking
Understand how to use social media to impact your website optimisation
Understand the importance of planning at the early stages
Build a strong online footprint and understand how it will impact your website optimisation.
Planning website structures, page names and researching target keyword
Getting found Understanding how search engines index pages, SEO barriers, optimising page content and meta data
Generating click through writing well optimised and actionable meta data. How inbound links impact your search engine position, the importance of consistence in message for source to landing page.
Social optimisation - optimising account profile information and using social media to increase online footprint and promote quality, extra value content
SEO Audit participants will receive a 25 question audit to take away and complete after the training workshop, some questions can be answered during the workshop practical sessions.
Dynamic Web Marketing