Use Social Media Effectively for Business
Cork. 11th November 2013.
Contact email@example.com for dates
215 ISME Members,
295 non Members.
No charge to Job Seekers.
Social networking is the number one activity on the web. Businesses use it for various reasons including:
- Promoting their product(s) and/or service(s)
- Sourcing news and information that is relevant to them
- Brand awareness
- Customer services
- Gathering feedback
- Selling (taking payments online) and promoting discounts and packages
- As a knowledge base for their customers
- CRM engaging with existing customer and creating relationships with new customers
- Interacting and build relationships with other relevant businesses
Social Media is an ever evolving area, existing platforms are changing their layout and functionality daily and new platforms are emerging every day. It is important that participants are given the most up to date information which will enable them to make informed decision about the platform they choose for their business and their strategy for using it.
Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop.
At the end of the day you will:
Have set up Facebook, Twitter, Blogging accounts and chosen the most relevant platform(s) for you and your business
Understand the different ways to use digital marketing and social media to promote your business and brand
Develop and implement a social media strategy for your business
Understand relationship marketing and how to form strong relationships and build customer loyalty using Social Media
Know how you can use the new social media platforms like Google + and Pinterest for your business
Create an e-calendar of activity
Introduction to social media and digital marketing and how it can assist with customer relationship management (CRM)
Introduction to social media platforms including Facebook, Twitter and LinkedIn and how to use them effectively.
Setting up accounts a walk through the step by step process of setting up your account and completing your profile.