Use Social Media Effectively for Business
Print version
Network:
ISME Skillnet | Location of Course | Dublin |
| Trainer | Sandra Hennessy |
| Learning Outcomes | At the end of the day you will: • Have set up Facebook, Twitter, Blogging accounts and chosen the most relevant platform(s) for you and your business • Understand the different ways to use digital marketing and social media to promote your business and brand • Develop and implement a social media strategy for your business • Understand relationship marketing and how to form strong relationships and build customer loyalty using Social Media • Know how you can use the new social media platforms like Google + and Pinterest for your business • Create an e-calendar of activity |
| Further Enquiries | Liz Carroll. Email: liz@isme.ie. Tel. 01 6622755 |
| Entry Requirements | Work Experience |
| Course Content | Social networking is the number one activity on the web. Businesses use it for various reasons including: - Promoting their product(s) and/or service(s) - Sourcing news and information that is relevant to them - Brand awareness - Customer services - Gathering feedback - Selling (taking payments online) and promoting discounts and packages - As a knowledge base for their customers - CRM – engaging with existing customer and creating relationships with new customers - Interacting and build relationships with other relevant businesses Social Media is an ever evolving area, existing platforms are changing their layout and functionality daily and new platforms are emerging every day. It is important that participants are given the most up to date information which will enable them to make informed decision about the platform they choose for their business and their strategy for using it. Hand-outs: |
| Enrolment and Start Dates Comment | Dublin. 26 June 2013. Booking Essential. Contact liz@isme.ie for dates |
| Subjects Taught | • Introduction to social media and digital marketing and how it can assist with customer relationship management (CRM) • Introduction to social media platforms including Facebook, Twitter and LinkedIn and how to use them effectively. • Setting up accounts – a walk through the step by step process of setting up your account and completing your profile. |
| Duration | 1 day Dublin, 9.30am - 5.30pm. |
| Number of Places | 10 |
| Course Fee | €215 ISME Members, €295 non Members. No charge to Job Seekers. |
Course Web Page:
http://www.isme.ie/searchlist-all-all-all-1-0.html
Available to Job Seekers:
Yes
Certified:
No